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The next big wave in the electronics industry
Post on Wednesday 14 September 2011

Printed and organic electronics are
offering exciting new business opportunities
to the traditional electronics
manufacturing industry as
well as to many specialised startups.
We take a look at how conventional
electronics will combine
with printed electronics and how
this young industry is preparing for
rapid growth.
Printed and organic electronics is
an emerging technology, which
is quickly moving from laboratories
and research organisations to
industrial players. The market for
printed and organic electronics is
expected to exceed US$44 Billion in
2021, according to market analysts
IDTechEx, while the market for
printed electronics in 2011 is estimated
to be US$ 2.2 Billion.

The industry gets organised

This growing activity is reflected by
the increasing attendance at specific
trade exhibitions in Europe
and in the US. Organisations such
as the Organic Electronics Association
(OE-A) attract more and more
companies and R&D organisations.
OE-A was created at the end of 2004
from the German Engineering
Federation VDMA Productronics
focusing on the electronics process
chain and already has more than
180 members. SEMI, the global
industry association serving the
manufacturing supply chain for the
micro- and nano-electronics industries,
is also including printed electronics
companies in its association.
In France, a new association called
AFELIM (Association Française de
l’Electronique Imprimée) was created
last July for technology education,
promotion and networking
among industrial professionals
(materials, equipment, devices and
integrators).
Key functionalities and products
based on printed and organic electronics
have already been identified,
such as OLED (Organic Light
Emitting Diode) displays, Organic
Photovoltaics (OPV) and E-Paper
displays. Massive investments in
OLED displays for mobile terminals
and TVs were announced by
electronics giants Samsung and LG
Displays.

Collaboration between the traditional
and printed electronics industries


Printed electronics offers traditional
electronics companies (active in
the fields of integrated circuits and
semiconductors, printed boards,
assembly & inspection, manufacturing
equipment, connectors, etc)
opportunities for collaboration and
business development with the new
players of this young industry, often
start-ups spun off from prestigious
research labs.
Printed electronics will often be
combined with silicon integrated
circuits. In fact, printed electronics
offers specific features that silicon
technologies cannot provide such
large area, flexibility, transparency
whereas silicon is still, and will be for
a long time, the technology of choice
for linear analog signal processing,
fast digital signal processing and
data communication. For instance,
printed electronics products such
as AMOLED (Active Matrix OLED)
displays require specific silicon ICs
(drivers) for multiplexing signals
of the pixel matrix, while Organic
Image Sensors require silicon ICs
for analog signal amplification and
analog-to-digital conversion.
Printed electronics products will
also drive developments of new assembly
and interconnection solutions
that are flexible, have a thin
profile and can be processed at
low temperatures, as most printed
electronics products are based on
plastic substrates. The assembly
industry can find interesting opportunities
for innovation here in
terms of materials (low temperature
processing) and equipment
(large area products).
Printed electronics will also need
new solutions for inspection of
large area surfaces and control of
uniformity of ultra thin organic layers
(down to a few tens of nanometers).
Other needs will include CAD
solutions and software for modelling
and simulation of new materials
and devices.
The issue of standards for the printed
electronics industry will also
have to be addressed, as conventional
methods used by the semiconductor
industry (such as accelerated
stress tests at elevated temperatures
for life cycle modelling)
cannot be applied to plastic-based
products. The driving applications
for this standardisation are OLED
displays for consumer electronics
and Organic Photovoltaics.
Materials and equipment suppliers
to the conventional electronics industry
are attracted more and more
by the business development opportunities
offered by printed electronics.
There is a lot of activity for
instance on copper material for the
conductive tracks of printed electronics
for cost benefits that could
be achieved. Graphene is also considered
with interest by the printed
electronics industry as a substitute
for ITO in transparent electrodes.
New materials for photolithography
and new thin film deposition and
patterning equipment are required
for printed electronics in order to
reduce costs and improve resolution
of pixels of image sensors. Cost
reduction is also the reason why big
consumer electronics companies
are looking to move from vacuum
deposition processes to print processes
for their new generation
OLED-based products.

New product possibilities

Innovative products and new business
opportunities can also be considered
for printed electronics, as
the technology addresses industries
which so far have used little or no
electronics (such as the plastics and
glass industries) and offers breakthrough
mechanical integration
possibilities.
An example is the Magic Pad concept
developed by Isorg, a start-up
based in Grenoble. Isorg is a pioneer
in developing organic photodetectors
and large area image sensors,
transforming glass and plastic
into smart surfaces. The company is
addressing the promising market of
printed sensors, estimated to reach
around US$ 2.8 Billion in 2021 by
market analysts IDTechEx.
Isorg considered from the very beginning
the combination of technology,
product design and functionality
in order to develop the
concept of an interactive multimedia
tablet. Compared to traditional
touch screens and tactile surfaces,
integration of photo-detectors
introduces the new and exciting
possibility of 3D interaction: optical
sensors placed all around the
surface are able to detect the exact
position and movement of a hand
above the surface (typically 10 to 20cm).
Users can thus interact withoutcontact
with a device using three
dimensions, in order to control, for
example, music file browsing, music
volume, and 3D graphics.
The concept was jointly developed
by Isorg (who developed the technology
and associated electronics)
and Innosens, an industrial design
company based in Grenoble. Innosens
worked on several product
concepts for the tablet (form factors,
plastic materials, graphics).
Collaborations have been initiated
to explore possible applications of
interactive surfaces and 3D user interfaces
for toys, home appliances,
new generation remote controls for
TVs, and other consumer electronics
products. Studies will be undertaken
with a team of fifteen designers
of ENSCI, the most prestigious
industrial design and engineering
school in France to explore new
product concepts for the industrial,
packaging and automotive markets.

New business models

A new business approach is essential
for players in the printed electronics
industry such as Isorg,
because most of the products to be
developed do not replace existing
products based on conventional
electronics, but instead are entirely
new. These new business models
are driven by new applications and
product functionalities that numerous
industries that do not have
knowledge of electronics technologies,
such as the consumer goods
packaging industry, are looking
for.
This is a very different way to market
high technology compared to
how it has been done for many
years by the conventional electronics
industry, basically pushing
forward performance (processing
speed, size of display, size of memory,
etc).
Isorg is attracting significant interest
from the plastic and glass industries,
with a vision to transform
plastic and glass into smart surfaces
able to detect motion, recognize
shapes and objects, measure light
and colours, monitors fluids, etc.
Future developments include sensors
for interactive printed media
and posters for the food and drink
industry. These would enable posters
to detect people moving around
the advertising and trigger actions
such as poster illumination or
sounds.
Isorg sees printed electronics as
the next big wave in the electronics
industry, serving new markets
such as environment, energy,
smart metering, health, and smart
buildings, and opening doors for
exciting collaborations between innovative
conventional electronics
companies and new players specialised
in printed electronics.

http://www.onboard-technology.com/
September magazine






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