ISORG selected in the Sand Hill IoT 50 Needle Movers


In this summer’s blockbuster movie “Edge of Tomorrow,” a PR executive played by Tom Cruise goes through innumerable time loops to become a soldier by being reborn every time he is killed. In the context of software startups, successful products are built through repeated testing and improvement. Those that can do the most iterations without dying become the needle-movers.   

The evolving Internet of Things (IoT) ecosystem presents opportunities for startups that can create sustainable solutions. Further to our article, “Internet of Things Needle-Mover Opportunities,” we looked at companies that will form the basic foundation of technologies that address the following five IoT challenges:

·         Privacy and security

·         The power barrier

·         Data analytics and management

·         Interoperability and integration

·         Governance 

The SandHill IoT 50 Needle Movers list below excludes established companies and focuses only on early-stage companies expected to play a very critical role in building the base of IoT in the future, including ISORG :

Organic printed electronics components that can be integrated into paper, plastic and fabric. Potential to add “smart” capabilities to objects such as chairs and tables. Applications include security, life sciences and buildings. 

Shirish Netke is president and CEO of Amberoon Inc., a provider of data-driven business perspective solutions. He has led companies in the area of software, services and electronic entertainment. He was one of the first evangelists for Java when it was launched by Sun Microsystems and has been quoted as an industry thought leader in the New York Times, Investors Business Daily, Chief Executive Magazine and Asia Times. Follow him on Twitter

M.R. Rangaswami is co-founder and CEO of Sand Hill Group and publisher of